为一个项目命名是一个具有挑战性的专业知识，因为名称应该是唯一的和有效的。
项目的名称可以决定一个项目是吸引眼球的，还是一个名字太普通以至于很快被遗忘的。项目名称应该区别于其他项目。从神话、历史或文学作品中寻找具有传奇色彩的名字，可以帮助你找到一个符合项目本质的名字。胜利是一个应该在运动鞋中传达的概念，选择胜利女神的名字（耐克）对于这个鞋业制造商来说是一个完美的品牌名称。即使是那些见不得光的项目的名称也应赋予某个暗号，仍然保持着一定的意义，而不仅仅是随机的项目名称。第一个原子弹计划被称为曼哈顿计划。虽然第一次原子弹爆炸的试验场在新墨西哥州的洛斯阿拉莫斯，但这个项目的建筑材料始于曼哈顿。
根据Robert S. Norris(一位研究原子时代的历史学家)的说法，该项目的第一个总部是一座隐藏在纽约市市政厅正对面的摩天大楼。那些认为项目命名并不是项目的重要资产的人应该重新考虑一下。项目团队建设有时需要分发项目名称团队T恤。想想这些项目是如何获得资金的。让我们谈谈印在货币上的象征意义、美德和格言。货币不仅仅表示纸币或硬币的价值。许许多多的想法通过表象呈现在我们面前，从而让我们相信它的价值。
Naming a project is an expertise that can be challenging since the name should be both unique and effective.
The name of project can make a difference between a project that grabs attention or a name that is so generic it quickly becomes forgettable. A project name should distinguish it from other projects. Combing for legendary names from mythology, history or literature can help trigger a name that fits the essence of your project. Victory is a concept that should be conveyed in athletic shoes. Selecting the goddess of victory, Nike was a perfect brand name for this manufacturer. Even dark projects that are given covert code names, still manage to hold on to some significance and are not just random in their project names. The first atomic bomb project was called the Manhattan Project. Although the test sites for the first atomic detonations were in Los Alamos, New Mexico, the building blocks for this project started in Manhattan. According to Robert S.
Norris, (a historian of the atomic age) the project’s first headquarters was a skyscraper hidden in plain sight right across from the City Hall of New York City. Those that feel project naming isn’t really an important asset of the project should really think again. Project team building sometimes requires passing out project name team tee shirts. Think about how these projects are funded. Let talk about the symbolism, virtues and mottos printed on currency. Currency does not just state the value of the note or coin. A lot of thought goes into representation to makes us have trust in its value.
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